FOR AGENTS · TEAMS · BROKERAGESFOR LOAN OFFICERS · MORTGAGE TEAMS
Your face on the home app your clients actually keep.
Still their lender long after closing.
Give every client the full Cribfolio home platform — co-branded to you. Stay top-of-mind for years between deals, and know the moment they're ready to move.
Give every borrower the app their whole house lives in — paint codes, warranties, documents, what to fix next — co-branded to you, NMLS and all. They open it in February because the dishwasher died. The rate math is already in there for the month it finally matters.
91% of buyers would use their agent again. Of the ones who got a second chance, 18% did.
The typical seller now stays a record 11 years — so you'd better find a good way to stay on their mind.
Source: National Association of REALTORS®, 2025 Profile of Home Buyers and Sellers. NAR is not affiliated with, and does not endorse, Cribfolio.
Most agent apps show a number. Cribfolio manages the whole home.
Most agent apps send a monthly value email. Cribfolio is a tool your clients live in all year — so your name is in front of them constantly, not once a month.
A value digest is one email a month. Cribfolio is the whole home.
A digest is opened, skimmed and deleted — and only if the month is interesting. Cribfolio is where your borrower keeps the paint code for the hallway, the warranty on the roof, the closing disclosure and the list of what to fix next. That is a reason to open the app in a month when nothing about their rate has changed at all. Your name is on it every one of those times.
Most agent apps
A rate-watch email
• One value-and-refi email a month
• Skimmed, then forgotten
• A single number — nothing to act on
• Your name in a footer, seen once
Cribfolio Pro
✓ Every paint color, serial number and bulb — remembered for good
✓ Appliances, warranties & insurance, tracked
✓ Every upgrade ranked by real payback — graded room by room, so the numbers are theirs, not the zip code's
✓A neighborhood brief they actually open — included when you gift Premium
✓ Your brand on a tool they use all year
Here’s what that actually looks like.
Your client’s phone, not a mockup. Your brand on every screen.
Here’s what your borrower actually sees.
Their phone, not a mockup. Your name, your company and your NMLS on every screen.
Your face, top of their home screenPhoto, name, agency and direct line — above everything else.
Every room graded A–FColour-coded at a glance, with your strip carried across the top.
A brief they actually openReal local stories each month — with your name on the masthead.
Appliances & warrantiesCondition graded, end-of-life flagged before it fails.
Every upgrade, ranked by paybackProjected value, rent comps and the upgrade hub.
A reason to open it all yearDeeds, mortgage, insurance, warranties — all in one place.
Your NMLS, on every screenPhoto, company, state licence and NMLS ID — carried on every page they open.
Every room, rememberedMeasurements, wall colours, flooring, notes — graded A to F so there is a priority order.
Every serial and warrantyThe roof is two years old with about twenty-three left. That is why they come back.
Their paperwork, findableDeed, note, closing disclosure, policy — and they can just ask where something is.
And then, the rateOn a screen they were already on. They tap Call, Text or Email — and it reaches you directly.
A brief with your name on itEvery month, to every paid client. And you can see who opened it.
Always your brand
Your photo, name, and agency lead the home screen; a slim strip carries you through every page. Agencies can lead with the logo.
Warm, client-initiated leads
When a client is thinking about selling or refinancing, they tap to reach you. You're notified only when they raise their hand — never spam.
Gift the paid app
Pick clients and gift them 6 or 12 months of Cribfolio Premium — every AI feature unlocked, your name on the gift. No auto-renew, ever: it runs the full term, then eases back to the free app. Want to keep them covered? Extend anytime and the time stacks onto the end — no gaps, no downtime.
Know the moment, not the metrics
We never tell you what your clients read, and we never will — not which screens they open, not how long they spend there. When one of them signals they are thinking about selling, refinancing or a major upgrade — and chooses to share it — you are the one who hears.
Co-branded touches
The monthly brief and milestone moments go out with your identity. System messages stay clean — we brand what adds value.
Compliant by design
Flat monthly fee — never per lead. All contact is client-initiated with written consent. Built to sit inside RESPA and TCPA rules.
The Home Report
Your buyer walks in already knowing the house.
Make every showing count.
Room by room with the grades you recorded. Every appliance with its real model
name, install year, warranty and how much service life its class typically has left. Every
dimension with its source on the line — measured, county record, or estimated. Walk, school
and safety scores in the issuer’s own words. One link, no app, no login, nothing for your
buyer to fill in.
It tells a buyer the furnace is eleven years into a fifteen-year life
before they write the offer, instead of at the inspection when they hold the leverage.
Ten minutes walking the house with your phone. Your name, brokerage and licence sit on the page
— the one they keep, and come back to long after closing. And for your MLS listings, one
tap takes all of that back off: the same report with no branding on it, yours or ours.
cribfolio.com/h/4218-wornall-terrace
Scroll the page above — those are the six sections the report actually renders, photographed from a real one. Grades are the listing agent’s assessment of condition. Not a home inspection, not an appraisal, and not a statement about value.
Every figure comes from what the agent entered walking the house, and the whole page freezes the
moment it publishes, so it says the same thing to the next buyer next week.
Look at a real one
A finished Home Report, exactly as a buyer opens it — every room, every
appliance, every source. Scan it with your phone, or open it here.
Beds, baths, square footage, twenty photographs of the good angles. Tells a buyer what the
house looks like and nothing about what is behind the walls.
Freeand it disappears when the listing does
The inspection
About ten days after the offer
The only thing that answers the real questions today — and it answers them after
everyone has agreed a price, which is why it so often reopens one.
$340national average, paid by the buyer once the offer is accepted
The Home Report
Before the first showing
Ages, warranties and service life on the page a buyer reads before they write an offer.
Fewer surprises later, because there is less left to be surprised by.
Includedin every Cribfolio Pro seat
Way one — before the sale
Publish it, and let the buyer do the homework
A link and a QR code for the flyer. Every room measured, every system with what is left in
it, the neighbourhood in the vendors’ own words. A buyer who can see all of that gets a
feel for the house before they ever walk it — and a seller who can show it has
something no other listing on the street is showing.
Way two — after the sale
Never publish it at all. Hand it over at closing instead.
You or your assistant load the house, and at closing the whole thing goes to the buyer —
every room, every warranty, every manual. Same work, no public page, nothing on the
internet. For the agent who does not want a listing asset and does want the client.
Both paths end the same way
Publishing is one optional step in the middle — not a different product. Either
way the buyer ends up with their whole house organised in an app that is included with your
service, for as long as they own it, with your photo, your name and your licence on the
screen every time they open it.
And it is theirs. Not a PDF and not a read-only page — every room, every
appliance, every warranty stays adjustable. They correct what changed, add what they replace,
and the house keeps its own history from the day they get the keys. The app reads each room and
suggests what to improve next, in the order that makes sense for that house, and it keeps
watching the ages and warranties so nothing quietly runs out. The agent who handed it to them
is on that screen the whole time.
1
You load it.Once, on a walk through the house.
2
You hand it over.At closing, rooms and warranties included.
3
You stay on it.Their home app, your brand, for years.
Building one is a walk through the house
No import, no spreadsheet, no vendor to call. If you can photograph a listing you can build one of these.
1
Add the house
Address, beds, baths, square footage, asking price. About a minute — and nothing is public yet.
2
Walk it with the app
Same login as here. Tap through the room questions, then point the camera at an appliance plate and it fills in the brand and model.
3
Look at it first
See how it looks opens a private preview — the real page, not published. Check it before your licence goes on it.
4
Publish it
Your licence and broker go on, and you get the link and the QR code. Take it down pulls a live page in one tap.
Sending your assistant? Invite them to that one house from the app — and remove them any time.
It is not an add-on. It comes with the seat.
One seat does both jobs: a report that helps you sell the house, and a co-branded
app that keeps every client’s home organised long after it closes — with your
details in front of them the whole time. Included in the seat, on every listing you take.
No setup fee, no contract. Cancel in one click, any time.
Your licence, licence type and responsible broker are snapshotted onto every
published page, in the form California and New York ask for by name; loan officers get their NMLS
ID alongside. Every dated fact on the page names its source, and nothing on it is presented as
inspected or verified. If you plan to offer a report as an inducement to win a listing, that
is a separate question for your broker and your state — Tennessee and Pennsylvania both
require a written disclosure of fair market value first, and Tennessee requires your firm’s
approval on top.
They open it for the paint code. You get the refinance.
Nobody opens an app to look at their interest rate. They open it because the dishwasher died and they need the model number. Cribfolio is the one they already have open when the rate finally is worth a call — and your name is on it either way.
The reason they come back
The paint code in the hallway. The flooring, the bulb in every fixture, the filter size. Serial numbers, warranties, the deed and the closing disclosure. Every room graded A to F so there is a priority order, and a reminder before the thing fails instead of after. That is a reason to open the app in a month when nothing about their rate has changed at all.
And the numbers are already in there
Their rate against the Freddie Mac weekly survey. A 30-year and a 15-year side by side with the payment change. What the closing costs cost in months before they are worth it. Equity, and whether a HELOC beats a cash-out. On a rental: cash flow, NOI and cap rate. Not another email to open — it is on a screen they were already on.
Something you can be seen using
A flat monthly fee — never per lead, never a share of anything. Every contact is started by the client: the Call, Text and Email buttons on your card dial, message and mail you, directly. There is no lead list, and you are never handed the names of people who looked and did not reach out. Your NMLS ID and state licence sit on every page they open. Built to sit inside RESPA and TCPA rather than near them.
Already sending a value digest? Keep it.
A digest answers one question a month, and only lands if that month is
interesting. This is the app they open the other twenty-nine days — for the
warranty, the paint, the receipt, the thing that needs doing before winter. If
your borrowers already get a home-value email, this is what they open in
between. If they do not, they get both from you.
No setup fee, no contract. Cancel in one click, any time.
We do not give partners usage analytics about a client — not
which screens they open, not how long they spend there. Rate figures come from the
Freddie Mac Primary Mortgage Market Survey and are dated on the page; every
projection is an estimate, not an offer, a quote, or a commitment to lend. Your NMLS
ID, state licence and company are carried from your own profile onto every published
page. Whether you may gift an app to a past or prospective borrower is a question
for your compliance officer — the flat fee and the client-initiated design are
what make that a short conversation, not a substitute for having it.
Live in five minutes
Set it up once. It works for you for years.
1
Add your brand
Photo, name, agency, phone, email. Choose personal or agency style.
2
Share your link
Get a link + QR code. Drop it in your signature, texts, or hand it out at closing.
3
Clients join free
They open a co-branded app that manages their whole home — with you on it.
4
Stay top-of-mind
Your brand shows daily. When they're ready to move, they reach out to you.
One reconnected client pays for years.
Slide in your own numbers. The math sells itself.
We assume a conservative 2% of the clients you gift reconnect with you through the app within a year — most agents lose track of far more than that. Everything below is a planning estimate, not a guarantee.
Deals reconnected / yr
4
New commission / yr
$36,000
Your Cribfolio plan: Pro ($89/mo) · $1,068/yr · Return: 34×
Reconnect just 1 client and you're already ahead for the year.
Servicers kept one in three refinancing borrowers last quarter — the best retention since 2014. Two in three still walked.Source: ICE Mortgage Technology, Mortgage Monitor, March 2026
* Automated loan-officer alerts stay off until our RESPA counsel signs off in your market. Co-branding, gifting and the client app are live on day one — you'll see any withheld hand-raises counted in your dashboard the moment they're cleared.
Agencies & Brokerages
For real estate brokerages and their agents. Mortgage teams use Lending Teams — lender-paid marketing carries disclosure rules we apply to those accounts and cannot apply to an agency account.
Brokerage includes 30. Enterprise starts at 50. In between — a 33-agent office, for instance — there is no self-serve plan, so we price the team by hand. Send us your seat count and where you are based, and we’ll come back with a price for that number.
Then you don’t buy anything. Your admin sends you an invite link that looks like cribfolio.com/pro/team/… — open it, create your login with your work email, and you sign in under your company’s brand with your own name and photo. Lost the link? Create your login below and ask your admin to resend it.
Plans renew automatically so your co-branding never lapses — and you can cancel in one click, any time, with no cancellation fee. We email you before every renewal with the exact amount and date, so a charge is never a surprise.
Be the name they think of.
One reconnected client covers a year of Cribfolio. No setup fee, no contract — cancel in one click.
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